Using Video Marketing

Why is it that so few people make use of one of the most powerful online marketing strategies, namely online video marketing? In my opinion it is due to the misconception that this form of online marketing is very costly and difficult to actually use.

Studies show that online video marketing is around about six times more effective than any other online marketing method, but yet relatively few people even try to make use of it as they approach the professionals and gurus and normally are quoted rather exorbitant fees to do something which they actually could do themselves.